How stiff is the competition in your industry? How do you
intend to stay ahead of competition in business? What’s the average number of
new customers that come to transact business with you daily? Do you know how to
attract or find new customers for your small business? Do you need cheap
marketing ideas for your small business?
Is your business experiencing difficulties due to a shortage
of customers? If I offer you effective small business marketing strategies and
ideas that will help you get new customers or clients for FREE; and also help
you outperform competition, will you be willing to try them out? If your answer
to the last question is yes, then read on.
Finding good customers is one of the challenges of starting
a business and one peculiar thing about this challenge is that it never ends.
From the day you open up for business; your business will constantly be in need
of customers. But unfortunately, most entrepreneurs and business owners don’t
know how to promote their businesses and those who are well grounded on the
importance of marketing a business are short of marketing ideas.
“You are in a war. You must plan to take the other guy down
first and do it. Winning is not the best thing; it’s the only thing. If it were
not, no one would keep score. To win the war, you must take charge. You must
set the organization’s objectives, establish a chain of control, delegate,
appraise performance, adjust and act.” – The Mafia Manager
In a previous article I wrote, I explained that competition
is one of the challenges faced by entrepreneurs when building a business from
scratch. Business is a war; so also is marketing. A case of dog eat dog; and a
game where winner takes all. Just like stated in the quotes above; winning is
not the best thing, it’s the only thing. You must plan to take your competitors
out before they do the same.
“In business, the competition will bite you if you keep
running. If you stand still, they will swallow you.” – Victor Kiam
In this article, I am going to share with you eight
effective small business marketing strategies and tactics that will help your
business gain undue advantage and ultimately overcome competition. I am not
sharing this guerrilla marketing tactics with you just to thrill you; I believe
in action and corresponding results. These are not the regular marketing
tactics you come across everyday; these guerrilla marketing tactics have been
tested and proven.
“If you don’t have a competitive advantage, don’t compete.”
– Jack Welch
I am an entrepreneur and I face stiff competition everyday;
from the first day I launched, it’s been war. But I survived and my businesses
are thriving and growing at an exponential rate. How did I survive competition?
I didn’t survive by rolling dice and praying for luck; I survived competition
by being tough and strategic in my marketing approach. It’s this same small
business marketing strategies I used that I want to share with you today.
“Luck is not a factor. Hope is not a strategy and failure is
not an option.” – Anonymous
“We have always had a pretty competitive ferocious battle
with British Airways. It lasted about 14 years and we are very pleased to have
survived it.” – Richard Branson
Now what gives me the confidence that these marketing
tactics will work on your business? Sincerely, I can’t really guarantee these
marketing tactics will work on your business but it was these same business
marketing strategies that Richard Branson used to position Virgin Atlantic
against British Airways. It was these same marketing tactics that Jeff Bezos
implemented to position Amazon.com to compete favorably with Barnes and Noble.
These same marketing tactics helped Facebook stay in the game against Google.
So if this guerilla marketing tactics worked for these
successful entrepreneurs when their businesses were in the startup phase, I
believe it will work for you. If you are ready to outperform your competitor,
then below are eight underground marketing tactics you can implement to stay
ahead of competition.
“The competitor to be feared is one who never bothers about
you at all but goes on making his own business better all the time.” – Henry
Ford
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