A. GENERATE MASSIVE
TRAFFIC
Because advertisers want as much as possible prospects to
see their ads, they only advertise on sites that attract huge traffic. So, if
you really want to make some money selling ad space to big companies, you need
to adopt every measure you know that can help boost your traffic.
Publish lots of helpful and valuable content, so visitors
will have a good reason to check back regularly. Implement search engine
optimization for your blog, so your blog can be ranked highly in search engine
results pages (this will bring in tons of visitors from search engines alone).
Create Facebook, Twitter, and Google+ profiles for your
blog, so you can reach out to people and attract massive followership on social
media. And adopt paid advertising techniques, such as using Google Adwords or
Facebook Ads, as this can bring you lots of traffic within short time.
B. GENERATE TARGETED,
QUALITY TRAFFIC
No advertiser will be convinced to buy ad space on your blog
after hearing just your traffic metrics. Advertisers want to be sure that your
traffic can really give them a good return on their investment, so they will be
interested in knowing more about your traffic. They will want to know where
your visitors are coming from. They will want to know the source of your
traffic. And they will want to know the type of content that attracted your
visitors.
If more than 90 percent of the visitors to a high-traffic
tech blog are interested in smartphones, then advertising on such a blog won’t
benefit a company that sells security devices—even though those are tech
devices as well. This explains why advertisers are keen to know what content on
your blog is driving the most of your traffic.
Similarly, if most of your visits are coming from Nigeria,
then foreign companies won’t pay to advertise on your blog because their
geographical target market is different from the geographical location of your
audience.
C. HAVE A
PROFESSIONAL LAYOUT
The layout of your blog could mean the difference between
attracting advertisers and repelling them. Advertisers want their ads displayed
on blogs that look professional and that will present their ads strategically
for maximum engagement.
If you want to attract advertisers to your blog, then you
need to make it look professional. This doesn’t necessarily mean that your blog
must look sophisticated (in fact, it could be counter-productive). A
professional look could look very simple. It’s all a matter of making things
appear cool and proper. Your colors and fonts must be carefully selected. In
addition, part of a professional blog look is a good navigation structure.
Visitors shouldn’t have to look around before figuring out how to navigate your
blog.
D. PUT UP AN
“ADVERTISE HERE” PAGE
Sometimes, the only way to let potential advertisers know
that you have ad slots for sale is to have an “Advertise here” page and banner
on your blog.
The page will contain vital information about your blog that
advertisers will be interested in, such as your daily and monthly unique visits
and page views, your blog’s Alexa traffic rank, and a description of your blog’s
audience. Your “Advertise here” page will also contain your contact details, so
interested advertisers can reach you easily. If you are stuck on how to write
your “Advertise here” page, you can check other blogs to get a clue.
E. CONTACT
ADVERTISERS
Even when your blog is popular and is generating massive
traffic, advertisers may still not show up as expected. In such case, you need
to proactively find and pitch them. Find advertisers that are likely to be
interested in buying ad slots on your blog and contact them, telling them about
your blog and the benefits they stand to gain from advertising on your blog.
This strategy works well. And it’s highly recommended for
those who want to monetize their blogs with advertising only.
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