A. NOT HAVING A
TARGET MARKET IN MIND-: Having a defined target market is one of the first
steps to building a successful business. And Facebook business opportunities
are no exception. Whether you want to set up a Facebook fan page or you want to
develop a Facebook app, you need to define your target market. Who will your
fans be? Who will be using your Facebook app?
Clearly defining your target market will help you achieve
your goals and know what to focus your promotion efforts on. For example, if
your goal is to make money from posting direct adverts on your Facebook page,
you will achieve that goal only if you have a targeted audience, since
advertisers prefer that.
B. NOT FULFILLING A
NEED-: As with any other business, your Facebook business must fill a need
to give people strong reasons to play along with you. If you are setting up a
Facebook fan page, you need to provide people with helpful information that
will solve their problems and answer their questions. And if you are going to
develop a Facebook app, it must solve problems that many Facebook users are
battling with.
C. TOO MUCH PROMOTION-:
To build a successful Facebook page, you need to offer share valuable
information with your fans. Although you need to promote products and services
if you really want to make money from your page, you should do less of this.
Bombarding your Facebook fans with adverts after adverts
will only prompt them to use the ‘Unlike‘ button. To avoid, this you need to
ensure a good mix of valuable content and promotional stuff. A good strategy is
to post one advert after at least three informational posts.
D. SPAMMING-: Some
people, in a desperate bid to increase their Facebook followership, go about
the Internet, dumping the link to their Facebook page. You probably would have
seen such links on blogs, forums, and even on other Facebook pages.
Aside that this strategy is silly, it’s usually
counterproductive—or unproductive, at best. So, if you want to make money on
Facebook, you must avoid spamming in any form. Adopt proven strategies, and you
will get long-term positive results.
E. SCANTY POSTING-:
If you are looking to attract several thousands to millions of fans to your
Facebook page, you need to share valuable updates at regular intervals. This
will help your fans continue to resonate with you. But if you post at scanty
intervals, you won’t achieve this goal. And if you do, it will take you several
years (yes, years!).
F. OBNOXIOUS
POSTING-: Yes, your followers “Like” your page because they enjoy the
valuable information your share and they hope to continue getting more of it.
However, you will do yourself more harm than good if you publish too
frequently. No matter how much your fans love the stuff you share, if it gets
too much, they will use the ‘Unlike’ button. And it doesn’t matter if you
publish the same posts repeatedly of share fresh posts. Keep things moderate.
G. NOT ENCOURAGING
INTERACTION-: Encouraging interaction is one of the smartest ways to
increase your Facebook followership. In fact, interaction can help grow your
page faster than valuable content will. Why? The reason is because Facebook was
originally built for unrestricted interaction. So, if you are only churning out
updates without welcoming or encouraging feedback and comments from your
followers or fans, you will lose them gradually with time.
H. NOT TRACKING FAN
ACTIVITY-: Another key to building a successful Facebook page is keeping
track of fans’ activities. By using the Facebook analytics tool, you will be
able to know which type of posts your fans enjoy and share the most. You will
be able to know which adverts really appealed to them. And you will be able to
know which of your strategies are working as expected.
I. TRYING TO PLUNGE
INTO TOO MANY CHANNELS AT ONCE-: There are many ways to make money on
Facebook. These include building Facebook apps, publishing sponsored posts and
ads, offering Facebook marketing services, and many others.
When starting out, you should focus on only one of these
options. Only when you have achieved success with one option should you
consider expanding your scope. Trying to go into multiple channels at once is a
recipe for failure.
J. BEING
DESPERATE TO MAKE MONEY QUICKLY-: Making money on Facebook is just
like making money from any other venture; it takes time and effort. If you are
looking for a business that will start fetching you five to six figures within
a few weeks, then no Facebook business will give you such. If you have the
mindset to make money quickly, you will resort to using unethical strategies.
And even if you achieve success with those, you will get busted after a short
while.
0 comments:
Post a Comment